Ava Crowe

This A+ plan showcases a deep understanding of market dynamics and consumer behavior backed by solid research. This plan features detailed market analysis using both quantitative and qualitative data to pinpoint target demographics and trends. Research tools like surveys and focus groups provided insights into consumer motivations, shaping targeted messaging strategies.

Carefully aligned elements ensure a consistent brand voice, while strategic media placements enhance reach, and targeted email campaigns build customer relationships. Ongoing performance evaluations allow for real-time adjustments based on analytics.

As the Lead Marketing & Communications Intern from June 2024 to the present, I am responsible for the development and distribution of comprehensive weekly email campaigns targeting over 40,000 recipients. This role requires me to ensure that all communications are both timely and relevant, thereby maximizing engagement. I also oversee the entire process of creating and distributing a variety of print and digital marketing materials, which are crucial for enhancing our brand's visibility and fostering audience engagement. In addition to these tasks, I lead weekly intern meetings where I support their professional growth and development while also strategizing innovative marketing initiatives for department-wide events. This includes managing not only attendance but also event photography to ensure accurate documentation of these significant occasions.

As the Editor for one of the few student-founded undergraduate law reviews from November 2023 to June 2024, I took on the responsibility of facilitating weekly meetings with two talented writers, meticulously guiding their research and the development of comprehensive 25-page articles. Throughout this process, I ensured that all submissions adhered to both academic and legal standards while effectively managing strict deadlines, which allowed me to gain valuable expertise in the areas of legal writing, editing, and the complexities of Bluebook citation guidelines. This role not only honed my skills but also deepened my understanding of the critical aspects of legal scholarship.

As the Director of Social Media from July 2022 to September 2023, I was responsible for managing a comprehensive marketing strategy for the chapter, which encompassed various aspects such as social media engagement, website development, and physical promotions. In addition, I placed a strong emphasis on analyzing audience feedback to continually enhance the effectiveness of our marketing campaigns. Throughout my tenure, I developed and implemented a strategic marketing plan that significantly boosted both membership rates and retention. Notably, our efforts led to an impressive 600,000 views on TikTok, and we successfully increased our follower count by over 1,000, underscoring the impact of our targeted initiatives.