Client Brief

A client brief is a document that outlines the key details, objectives, and expectations for a marketing or creative project. It serves as a guide for the marketing team, ensuring alignment with the client’s vision and goals. A typical client brief includes background information on the company, project objectives, target audience, key messaging, deliverables, budget, timeline, and competitive landscape. By clearly defining these elements, the brief helps streamline communication, improve efficiency, and ensure the final outcome meets the client’s needs. Read the client brief my team and I made for Healing Justice Santa Barbara here!