Conjoint Analysis: Coconut Cult

This paper examines how conjoint analysis, a quantitative marketing research method, helps measure the influence of specific product features on consumer preferences. By determining which attributes most strongly impact purchasing decisions, marketers can develop effective strategies for product and brand positioning (Hamilton, 2025).

The study focuses on Coconut Cult, a fermented coconut probiotic yogurt known for its organic, vegan, and dairy-free ingredients. To read this A+ paper, click here.